"True luxury isn't about being noticed, it's about you being remembered."

- G. Armani

LUXURY X PERSONALIZED

Expression. Individuality. Self-Empowerment.
Luxury has always been about quality and exclusivity, but we believe that the missing piece has always been a sense of it being personal. Customize your piece and make it uniquely meaningful with your own personalized signature engraving.

"A versatile, yet statement piece, with a luxury feel,
it always reminds me to step into my true and best self." - Zack Gray

BE x UNCONVENTIONAL

@b.r.u.u

@lanre.ade

@castellidimitrii

@ruheekassam

@zack.gray

"A versatile, yet statement piece, with a luxury feel, it always inspires me to step into my true and best self." - Zack Gray

BE x UNCONVENTIONAL

@b.r.u.u

@lanre.ade

@castellidimitrii

@karamella_lekaleka_

@zack.gray

@desiinvidesh

@ty_def

@jey_0320

@ivantouko

@_joannadee

BE x UNCONVENTIONAL

@b.r.u.u

@lanre.ade

@castellidimitrii

@ruheekassam

@zack.gray

"A versatile, yet statement piece, with a luxury feel,
it always reminds me to step into my true and best self." - Zack Gray

By bridging the gap between urban and contemporary fashion we created a unisex timepiece that embodies both modern and classic aesthetics.

URBAN X CLASSIC

THE PERFECT GIFT
EXPERIENCE

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80%
Funded
100,000
Pledged
30
Backers

MODERN X PREMIUM

Featuring the highest quality materials such as Sapphire glass, Premium Mesh band, 316L Stainless Steel, Swarovski Crystals and Swiss movement, the end result was a unique feel that is the epitome of luxury.