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"True luxury isn't about being noticed, it's about being remembered."

- G. Armani

LUXURY X PERSONALIZED

Luxury has always been about quality and exclusivity, but we believe that the missing piece has always been a sense of it being personal. Customize your piece and make it uniquely meaningful with your own personalized signature engraving.

"A versatile, yet statement piece, with a luxury feel,
                             it always reminds me to step into my true self."
- Zack Gray

BE x UNCONVENTIONAL

@b.r.u.u
@lanre.ade
@castellidimitrii
@ruheekassam
@zack.gray

"A versatile, yet statement piece, with a luxury feel, it always inspires me to step into my true self." - Zack Gray

BE x UNCONVENTIONAL

@b.r.u.u
@lanre.ade
@castellidimitrii
@ruheekassam
@zack.gray
@ivantouko
@ty_def
@_joannadee
@jey_0320
@itsmisssk

BE x UNCONVENTIONAL

@b.r.u.u
@lanre.ade
@castellidimitrii
@ruheekassam
@zack.gray

"A versatile, yet statement piece, with a luxury feel,
                             it always reminds me to step into my true self."
- Zack Gray

By bridging the gap between urban and contemporary fashion we created a unisex timepiece that embodies both modern and classic aesthetics.

URBAN X CLASSIC

*Limited to 452 Pieces*

  • 80%

    Funded
  • 100,000

    Pledged
  • 30

    Backers

MODERN X PREMIUM

Featuring the highest quality materials such as Sapphire glass, Premium Mesh band, 316L Stainless Steel, Swarovski Crystals and Swiss movement, the end result was a unique feel that is the epitome of luxury.

x PARTNERS

21.5K FOLLOWERS