Balenciaga rounds the top spot in our books, having also mastered that high-fashion athleisure look that has served as one of the biggest runway-to-real-life trends across the globe over the past few seasons. Balenciaga's ultimate “ugly” shoe has become ubiquitous and a unique phenomenon at fashion events worldwide.
Its US$850 platform Crocs made Lyst’s Hottest Women’s Product Index for 2018. Gvasalia of the fashion house has championed the oversized silhouettes, bright colors, and use of athletic-inspired fabrics and high-tech knits since taking his spot at the helm of the brand in 2015.
Gucci enjoyed a prosperous second quarter too. The label about to reclaimed the top spot from Balenciaga. The index also includes a breakdown of the hottest products of the quarter, and Gucci is winning there as well: the GG logo belt – an influencer favourite that’s been worn by Alexa Chung, Lou Doillon and Kendall Jenner –was number one.
The luxury brand has exploded in popularity, especially among millennial and teen shoppers. Gucci is benefiting from a resurgence in ’90's style and capitalized with an ad campaign featuring Harry Styles.
Inexclsv wants to be your knitwear paradox: exclusive unique luxury designs for inclusive prices, complex designs for the carefree consumer.
The collection, with four sweater styles, beanies, and wraps, goes one step above the basic knit with high quality yarns, hand-sewn details, and bold colorways that will make you forget about your simple black sweater. And with winter in full swing, there's no better time to upgrade your knitwear.
Givenchy’s artistic director, Claire Waight Keller, scored the biggest commission of 2018 when she dressed Meghan Markle for the royal wedding, which was watched by 29 million people. Clare Waight Keller has helped breathe new life into the luxury label in a relatively short time, transforming the brand into one of the year’s hottest.
Over the past fewmonths, Givenchy has released a slew ofeclectic accessory options, covering everything from new sneaker silhouettes totrendy carryall options.
5. ORSEUND IRIS
Orseund Iris, pronounced [OAR- sünd -EYE – riss], took the fashion world by storm through its fiercely feminine unique and luxurious aesthetic. The NYC-based brand delivers seasonless basics with a flare, known for their infamous knit corset "boob shelf" to tops with exposed bra-cup details.
Vetements is a hip fashion collective, overseen by Demna Gvasalia, a Georgian designer who is well known within the industry for creating meme-friendly clothes atsurprisingly high prices, heavily imbued with irony. Gvasalia’s own brand Vetements sits confidently near Balenciaga, arguably making him the most influential man in the industry today, inspiring a host of brands to take on the oversized puffer jacket and sock boot styles. Kim Kardashian wore a black suit by Vetements for her meeting with Donald Trump at the White House with the brand’s name stitched across her crotch, just visible above the top of Trump’s desk in the Oval office.
7. SHADOW HILL
Already a luxury streetwear favorite, Shadow Hill has built a cult following in just one year. With almost 80,000 Instagram followers, the line of graphic hoodies, sweatpants, and thermal sets has been seen on celebrities from Kourtney Kardashian, to Hailey Baldwin,and Kylie Jenner. Their fourth collection, which dropped two weeks ago, was their largest release to date with new products for kids, undergarments, and sportswear.
Proof that luxury streetwear reigns supreme comes in the form of Prada. Last says Prada’s reinvention of its signature nylon accessories helped push it back into the top 10. Miuccia Prada's "return to her nylon roots" has seen huge success for her feminine-athleisure mash-up aesthetic of belt bags, gabardine track pants, bucket hats, and Tech-fly trainers. Consumers are also delving into pre-owned sites like Vestiaire Collective for archival pieces.
Although the Budapest-grown label has been around for over a decade, its aesthetic is now more relevant than ever. Founded by Sandra Sandor, Nanushka is the minimalist's dream, aimed at creating a new informal form of beauty through easy-to-wear unique designs and feminine touches. Sandor designs with one ideology, "if a garment is designed to function well, it will be beautiful." Her latest collection features her everyday take on the puffer jacket, trench coat, and silk tailored suit, all with a French-girls pin: effortless chic with a masculine edge.
Fendi has leapt into the world’s 10 hottest brands following months of high-profile love from the Kardashian-Jenners, according to the latest Lyst Index, released exclusively to Vogue. In the second quarter of 2018, the Italian fashion house became the eighth most popular brand in the world, moving up from number 17 in the previous quarter. Fendi cashed in on the logo-mania-craze by reinventing its FF “Zucca” monogram.
11. DOLCE & GABANA
The Italian fashion house stole headlines in the last quarter for inspiring a drone fashion show in Saudi Arabia. Dolce & Gabbana sent drones down the runway in their Autumn/Winter 2018 fashion show during Milan Fashion Week to show off its latest collection of handbags. Known for their more is more approach, Dolce and Gabbana’s repertoire include sextravagant biannual ready-to-wear shows at Milan fashion week, ‘secret’ shows for their clique of millennial ambassadors (among them Sistine Stallone,Gabriel-Kane Day-Lewis and Lady Amelia Windsor) as well as a roster of events around the globe- five days of parties and shows kicked off in New York which will take in the unveiling of the latest Alta Moda and Alta Sartoria collections- the pair’s idiosyncratic take on haute couture.
Italian brands are some of the strongest in the world right now, holding five of the 10 slots. Versace, in particular, is rising up the ranks – from 21st place in the first quarter of the year to seventh place for April to June.The jump can most likely be traced back to the Catholicism-the med Met Galain May –Donatella Versace o-hosted the event and the house dressed Gigi Hadid, Kim Kardashian West,Katy Perry,Blake Lively,Gisele Bündchen, Mary J. Blige and Cindy Crawford. Brand awareness may also have been boosted by store expansions, a slew of big-name magazine covers featuring the spring/summer 2018 collection(including British Vogue and VogueJ apan), and The Assassination of Gianni Versace: American Crime Story, an unauthorised TV drama that aired earlier this year